The launch of Tyshawn Jone’s second show, the Adidas Tyshawn Low, was no standard shoe launch. Tyshawn’s abilities on his board seem to only compliment his impact on the culture of skateboarding. This being one of their most technical skateboard shoes, and for one of their highest profile athletes, Adidas wanted the shoe launch to feel big and impactful. This looping launch video combined practical shots of the shoe looping through composited text and lights and a subtly-3D trefoil logo animation.
Delivered Elements
Full Feature Video, Social Assets
CREDITS
Client: Adidas Skateboarding
Agency: Made By Delphi
Creative Director: Matt Irving
Producer: Matt Irving
Art Direction: Matt Irving, Adam Porter
Design: Adam Porter, Brendan Hayes
Animation: Adam Porter, Brendan Hayes, Matt Porter
Editing: Kirk Dianda
Color: Patrick Woodard
