Dame 8

Social & AR Campaign

Adidas was launching Damian Lillard’s new shoe, the DAME 8, with a series of boxing-style posters designed by Roundhouse in Portland, OR. They brought us in to dial up that concept a bit by animating the posters to be used on social and through augmented-reality experiences.

We animated social videos with a fly-through of multiple posters, along with a few shorter cutdowns focusing on individual animated elements. The AR piece came through QR codes embedded into the posters that when scanned on a phone, would play the animated videos over the poster in real time.


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Delivered Elements

Full Feature Video, Cutdowns, Augmented Reality Content


Studio/Agency: Roundhouse

Animation: Adam Porter, Matt Porter, Brendan Hayes, Kevin Carmack, Justin Meyer

Art Direction & Design: Andrew Maudlin

Music / Sound Design / Mix: Keith White Audio