DRT 5 Helmet

Web & Social Campaign

Oakley engineered the DRT5 helmet over years of collaboration between engineers, athletes and field testers. The kickoff video told the story through integrated titles, graphics and technical callouts laced into mountain bike and test footage.

Delivered Elements

Graphics package, Visual FX / Compositing

CREDITS

Client: Oakley

Studio/Agency: Summer Winter

Creative Director: Kirk Dianda

Producer: Kirk Dianda, Matt Porter

Art Direction: Adam Porter

Design: Adam Porter, Matt Porter, Kevin Carmack

Animation: Adam Porter, Matt Porter, Kevin Carmack