MTB Adaptation

Web & Social Campaign

Fox Racing released their Adaptation MTB outerwear collection with a launch video featuring Kirt Voreis. The concept, by Kirk Dianda of Summer Winter, put Kirt on a roller stand in studio in front of multiple green screens. The camera cut and panned between screens to show the versatility of each product piece to work in different natural environments. It took a combination of green screen keying, tracking, rig removal, and a title package to pull it all together.

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Delivered Elements

Full feature video, Social assets


Client: Fox Racing

Studio/Agency: Summer Winter

Creative Director: Kirk Dianda

Producer: Matt Porter

Design: Adam Porter

Animation: Adam Porter, Matt Porter, Kevin Carmack

VFX: Adam Porter, Matt Porter, Kevin Carmack

Editor: Kirk Dianda