Jake Hayes | A New Kind of Blue

Web Campaign

The release video for Jake Haye’s 379 shoe for New Balance was shot 100% practically on a San Francisco street. The New Balance crew painted everything blue - the bricks, sidewalk, bikes - all of it, blue. Everything came out great (especially Jake’s ridiculous ollie), except the HAYES BIKE SHOP sign didn’t quite blend into the video. A little VFX magic on our end had the sign cleaned up and blended seamlessly back into the scene.

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Delivered Elements

Visual FX for feature video


Client: New Balance

Creative Director: Kyle Camarillo

Art Director: Kyle Camarillo

VFX: Matt Porter