The Backpack Collection

Web & Social Campaign

The North Face was looking for an interesting way to show off the versatility of their backpacks for use across a variety of outdoor activities. They tapped Juice Design to shoot these stop motion ads on staged sets. We took the image sequences and tweaked, timed, re-timed and adjusted to help tell the story a little cleaner. The sound design pulled them all together so nicely too.

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Delivered Elements

Social, Webpage and Ad Assets


Client: The North Face

Agency: Juice Design

Creative Director: Brett Critchlow

Producer: Brett Critchlow

Art Direction: Chris Pew

Animation: Matt Porter, Adam Porter

Sound: HEARby Sound