Web & Social Campaign

45 years of Oakley innovation has lead to the latest Kato glasses. To create the global launch video the main direction was to avoid CGI and shoot the glasses practically. Working closely with Summer Winter at Swanson Studios in Portland, OR, we shot the glasses over two days, painstakingly cleaning off dust in between takes. The remaining post-work included removing the rigging, creating a title package, and cleaning up dust/smudges on the glasses.

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Delivered Elements

Full Feature Video, Social Assets, Pro Tip Instructional Video


Client: Oakley

Agency: Summer Winter

Creative Director: Kirk Dianda

Producer: Matt Porter

Art Direction: Adam Porter, Matt Porter

Animation: Matt Porter, Adam Porter

Design: Adam Porter

Editing: Kirk Dianda

Sound: Sono Sanctus