45 years of Oakley innovation has lead to the latest Kato glasses. To create the global launch video the main direction was to avoid CGI and shoot the glasses practically. Working closely with Summer Winter at Swanson Studios in Portland, OR, we shot the glasses over two days, painstakingly cleaning off dust in between takes. The remaining post-work included removing the rigging, creating a title package, and cleaning up dust/smudges on the glasses.
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Delivered Elements
Full Feature Video, Social Assets, Pro Tip Instructional Video
CREDITS
Client: Oakley
Agency: Summer Winter
Creative Director: Kirk Dianda
Producer: Matt Porter
Art Direction: Adam Porter, Matt Porter
Animation: Matt Porter, Adam Porter
Design: Adam Porter
Editing: Kirk Dianda
Sound: Sono Sanctus
