Specialized launched their latest e-bike, the Turbo Vado with the need for a quick-hit visual post to connect the bike with electric power in the minds of cyclists who are often skeptical of anything not human-powered. We worked with Specialized designers to create a social post that tied together the concept that an electric bike for quickly cruising around the city was a new and awesome idea.
Feature videos & social posts
Studio/Agency: Autumn Line
Creative Director: Adam Porter
Producer: Matt Porter
Art Direction: Dustin Ortiz, Adam Porter, Luke Beemer
Design: Dustin Ortiz, Luke Beemer
Animation: Adam Porter, Matt Porter